About Us

About Steel Fox Trade

At Steel Fox Trade, our mission is simple. We supply reliable, high-quality DIY and trade products while helping both professionals and emerging tradespeople access the tools they need to succeed. Since beginning operations on 14 July 2022, we have been building a strong and dependable supply network across sectors including plumbing, automotive, and general maintenance.
We understand that in today’s market, both tradespeople and suppliers face challenges. From inconsistent stock availability to increasing competition and rising costs. That’s why we position ourselves as more than just a supplier. Steel Fox Trade acts as a reliable partner, connecting trusted brands with a growing customer base while ensuring consistent access to in-demand products.

Building Brands for the Next Generation

A key part of our approach is helping brands reach the next generation of tradespeople before long-term brand loyalty is formed. By placing products into the hands of those early in their careers, we help build familiarity and trust at the most important stage. As they progress and begin purchasing their own tools and materials, they already recognise and value the brands they have worked with. Steel Fox Trade works with a growing network of recognised brands and specialist suppliers across the DIY and trade industry. From established manufacturers to niche product specialists, we are continuously expanding our portfolio to ensure our customers have access to reliable, high-demand products across multiple sectors. Our focus is on building long-term relationships with brands that align with our values of quality, consistency, and performance, allowing us to deliver products that tradespeople can trust from day one.

Built on Strong Partnerships

We believe that strong partnerships drive long-term success. By supporting both our customers and our suppliers, we create a supply chain that is efficient, forward-thinking, and built for growth. As our partners grow, we grow and that is what Steel Fox Trade is built on.